Blog
Notes on marketingthat actually works.
Practical writing on strategy, content and distribution. Everything here is what we would tell a client in a meeting, written down.
How much should a small business actually spend on digital marketing?
Percentage of revenue rules are a starting point, not an answer. Here is the way we work a budget out with a client, and the order we spend it in.
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SEO or paid ads: which should a new business run first?
They solve different problems on different timelines. Choosing wrongly costs a business six months, so here is the actual decision rule.
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The five sections every service business homepage needs
Most homepages fail in the first screen. Here is the structure we build to, and the reason each part exists.
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Short form video for local businesses: build a system, not a hack
The businesses winning on short form are not more creative than you. They have removed the decisions that make filming feel hard.
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Marketing automation for a team of three: what to automate first
Small teams automate the wrong things. The rule is simple: automate what happens every time, never what needs judgement.
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